Unifying Vision & Phased Plan

Achieving a truly impactful digital collection requires a solidified vision that resonates across your entire organization. Disparate expectations—from communications desiring rapid public releases to development seeking specific content for fundraising, or curators focusing on deep academic access—can lead to fragmentation. Without careful alignment, the resulting product may inadvertently overlook end-user needs or be built upon unverified assumptions.

Digitization represents a significant strategic investment. We understand that this can feel overwhelming, which is why we advocate breaking the endeavor into manageable, thematic phases. Each phase can strategically cover a cross-section of item types within your collection, prioritizing critically at-risk materials while also selecting content that will resonate deeply with your audience. This approach generates valuable buzz and provides tangible successes that can continually support fundraising efforts.