To realize a truly impactful 21st-century digital experience, start by comprehensively identifying all your potential audiences. It is essential to recognize that your desired audience may differ from your current audience.
Following this identification, conduct interviews with these diverse groups to gain invaluable insights into their vocabularies and search behaviors. By incorporating the language and terminology of your end-users into your metadata, you can make your digital collection infinitely more accessible and profoundly more searchable.
For example, a political poster from a mayoral archive might hold relevance for historians, political scientists, urban planners, and even local citizens—each group potentially using different search terms.
By actively engaging with your diverse audiences and reflecting their natural language within your metadata, you transform your historical collections into infinitely more discoverable and profoundly impactful resources, creating a truly 21st-century user experience.
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